How to Sell Your House in a Slowing Market

5 Expert Tips for Selling in Cooling Market

…Without Leaving Money On the Table

By the end of this article, you’ll learn how to sell your home in a slower market while still getting the best price. From pricing psychology to strategic updates, we’ll cover the key moves experts use to help get homes sold for more.

How to Sell a House in a Slowing Housing Market

With buyers becoming more cautious and home prices leveling off, selling your home might seem challenging. But don’t worry—there are still tried-and-true strategies to sell quickly and for top dollar.

How much will the market cool, and what can you do to get the best price?

Experts Predict Slower Price Growth.

Fannie Mae’s Home Price Expectations Survey (HPES) gathers insights from over 100 housing experts on projected national home price growth. The Q3 2024 panel expects price growth to slow in the coming years.

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But that doesn’t mean you have to lose money! Let’s dive into smart strategies that will help you maximize your sale in this shifting market.

1. Apply Pricing Psychology Best Practices

Get pricing right the first time.

In a slower market, buyers are more cautious, so setting the right price from the start is more important than ever. You’ll want to apply pricing psychology strategies to get your property noticed. Overpricing your home can cause it to sit unsold for weeks or months, while pricing competitively attracts more buyers and creates urgency.

  • Pro Tip: Consider pricing just below market value to spark competition. This strategy often leads to multiple offers, giving you an advantage even in a sluggish market.

2. Invest in High-Impact Upgrades

Not all upgrades are created equal.

In a slow market, small upgrades can make a big difference. Focus on cost-effective improvements that enhance your home’s appeal without breaking the bank. A fresh coat of paint, modern fixtures, and improved landscaping can instantly boost your home’s attractiveness. Buyers love homes that feel move-in ready.

  • Pro Tip: Simple updates to kitchens and bathrooms—like replacing cabinet hardware, light fixtures, or faucets—can significantly increase your home’s value and make it stand out to potential buyers.

3. Boost Your Curb Appeal

First impressions make or break your chance for multiple offers.

Buyers often judge a home from the outside before deciding to step in, so make sure your property shines from the curb. A clean, well-maintained lawn and a welcoming front door can make a huge difference.

Curb appeal helps more buyers take notice.
  • Pro Tip: A few low-cost curb appeal boosters, like a freshly painted front door, potted plants, or updated outdoor lighting can dramatically enhance your home’s appeal and draw more potential buyers.

4. Market to Attract Multiple Buyers

One buyer won’t get you competitive offers.

The slower the market, the more you need to elevate your marketing efforts. High-quality photos, video walkthroughs, and virtual tours are now essentials, not extras. Since most buyers begin their search online, eye-catching visuals can set your listing apart.

  • Pro Tip: Sell a lifestyle, not just the house. Highlight nearby attractions like schools, parks, or nightlife to build a story that resonates with potential buyers and encourages more interest.

5. Work With a Real Estate Expert Who Specializes in Attracting Multiple Offers

The right agent can make all the difference in attracting multiple offers.

A real estate expert who understands pricing psychology, market timing, and buyer behavior can help you net more in any market. By using smart marketing and competitive pricing, they can draw more interest and more offers, even while other houses sit unnoticed.

  • Pro Tip: EZ Listing Specialists excel at selling homes in any market. They use advanced strategies that can help you attract more buyers—and, with 0% commission options, you can save big on fees.

Top Costly Mistakes Sellers in A Slowing Market:

  1. Pricing Too High Expecting Lowball Offers: Setting the price too high, hoping buyers will offer lower, can backfire. In a slowing market, buyers are more likely to skip overpriced listings altogether.
  2. Being Too Rigid on Terms: Staying flexible with offers and contingencies can make a huge difference when the market slows. Don’t risk losing serious buyers by being too firm on contingencies or closing timelines.
  3. Ignoring Local Market Trends: The national market may be cooling, but your local area might be hotter. Make sure to price and strategize based on your immediate market, not just national headlines.

Final Thoughts: Sell Smart with an EZ Listing Specialist

With the right price, smart updates, and effective marketing, you can sell for top dollar in any market. But why go it alone? EZ Listing Specialists have a track record of helping sellers like you get top offers—faster and with 0% commission options. Countless homeowners have already maximized their profits with our help. Ready to be next?

By |Published On: October 16, 2024|Last Updated: October 26, 2024|
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