Use the table of contents below to navigate this guide.

Want to create instant momentum for your listings? Start with strategic scheduling. Listing on a Thursday, paired with a weekend open house, creates a natural window of urgency for buyers. They know others will see the home over the weekend, and they don’t want to miss their chance.

Real Example:
Quinn Greenly, a Certified EZ Agent, scheduled an open house the weekend after listing a property. The result? 52 showings and 30+ groups of buyers through the door in just three hours at the open house.

Pro Tips:

• Market your open house as an “event.” Use language like “Don’t miss this weekend’s hottest property” in your listing descriptions and social posts.
• Follow up with attendees immediately to keep the momentum going.
• Reduce the number of showings you have to do by directing interested buyers to the open house when possible.

Buyers shop by price first. Pricing a property just below market value makes it stand out among competing listings. It gets buyers in the door who might have skipped over a higher-priced home, and once they see the property, competition takes care of the rest.

Why it works:
Strategic pricing creates a bidding environment. Buyers don’t want to lose a great deal to someone else, so they’re more likely to place strong offers upfront.

How to explain it to sellers:
“Pricing slightly below market isn’t about leaving money on the table—it’s about creating competition that drives the final price up. The goal is to attract multiple buyers, not just one.”

Buyers are hesitant to offer their highest and best when they don’t know what they’re up against (and thus, can’t see what would make for a better offer than the next best). This is where transparency becomes a game-changer. With the EZ Real Estate Platform, buyers see all competing offers in real time, which removes doubt and motivates them to submit their best offers.

Real Numbers:
Homes listed traditionally average 2.7-3.1 offers. With the EZ Platform, listings typically generate 10+ offers, each one driving the price higher.

Your Move:
During listing presentations, highlight how transparency works in your seller’s favor. Use examples of competitive bidding to show how it leads to better results.

When buyers are able to place their offers online and see offers from other buyers in real time, the seller has a much better shot at receiving better offers with better terms. Additionally, sellers can save on listing commissions thanks to the platform’s flexibility with commission and fee structures (as the agent, you can still get paid!).

Want to see it in action?
Watch this free training preview on presenting traditional vs. EZ net sheets on appointments to see actual offers from an EZ listing event.

FOMO is a psychological driver that turns interest into action. Buyers don’t want to be the ones who miss out on their dream home because they hesitated. Creating urgency—whether through timing, crowd visibility, pricing, or transparent offers—keeps buyers engaged and motivated to act fast.

Insight from Quinn Greenly:
“95% of the bidding came in on the last day, within the last two and a half hours.”

This urgency is exactly what moves listings quickly and at higher prices.

Pro Tip:
Use social proof to amplify FOMO. Mention high attendance at open houses (better yet, post a picture from your busy open house!) or multiple bids in progress to encourage buyers to act now.

One of the biggest advantages of the EZ Real Estate Platform is that sellers stay in control. They can accept, reject, or negotiate any offer, anytime—even after the offer event ends.

Why it matters:
Sellers love knowing they’re not locked into a decision. Buyers appreciate the transparency, which makes them more confident about bidding, as well as the opportunity to negotiate a true final highest-and-best offer.

How to position it:
“This platform gives you options. You can see everything in real time and choose the offer that works best for you, whether that’s the highest price, the best terms, or a combination of both.”

It’s not about gimmicks or overpromising—it’s about using simple, proven techniques to stand out. Here’s how to make it happen:

1. Time your listing for impact. Thursday listings + 1 open house that weekend + close the offer event by Tuesday = maximum impact.
2. Price to attract. Get buyers in the door by pricing strategically. The visibility of a crowd is important!
3. Use transparency. Give buyers confidence and encourage prompt offers.
4. Create urgency. Show buyers the demand to make them act fast.
5. Keep sellers in control. Let them see all offers and handle negotiations as necessary. Sellers can choose the amount and terms that work for them.

Whether you’re looking to sell your current listings faster or stand out at your next appointment, the EZ Real Estate Platform gives you the tools to make it happen.

• Find an Agent: Vist our directory page to find an agent near you.
• Become an Agent: Get Certified Now to start using the EZ Platform in as little as 2 hours.
• Curious about EZ? Join our public Facebook Group for insights, tips, and agent success stories.

Selling real estate doesn’t have to be complicated—but it does have to be smart. Start using FOMO to your advantage today.